Held in Cernobbio near Lake Como in Italy from May 24-26th, 2018, the Concorso d’Eleganza Villa d’Este gathers classic automobile and historic motorcycle enthusiasts from all around the world each year as they watch the participating cars and their owners compete for the significant and most sought-after “Trofeo BMW Group” prizes.
The Concorso d’Eleganza Villa d’Este event is one of the most traditional and exclusive events for the automobile industry and was first held in 1929 as a show for introducing new vehicles in the automobile sector to the public. Since the original date of the event, the BMW Group Classic, in partnership with the Grand Hotel Villa d’Este is the organizer of this event that highlights some of the world’s most beautiful and rare automobiles and motorcycles in the industry.
The parade of the cars and motorcycles
Voted by Forbes magazine in 2009 as the best hotel in Europe, the Grand Hotel Villa d’Este in Cernobbio makes the ambiance of this particular event purely classic and elegant, with Lake Como as the backdrop. Each year there is an underlying theme to the event, with last year’s theme being “Around the World in 80 Days,” where event attendees dressed as if they were part of the novel written by Jules Verne in the 19th century.
Appropriate to the historical theme of the event, the winner for the 2017 Coppa d’Oro was a 1935 Lurani Nibbio, built for its speed. This year’s event is held May 24-26th, 2018 with the theme being “Hollywood on the Lake.” The real highlight of the event is the parade of the cars and motorcycles that take place in front of the hotel, when all of the cars and motorcycles are presented by a host, who tells the history about every particular car to the audience and jury.
Villa d’Este itself was built in a renaissance style by Pellegrino Tibaldi and has some historical significance as well, as it was originally built for Cardinal Tolomeo Gallio in 1570. In 1815, the hotel became the home of Caroline of Brunswick, the separated wife of King George IV of the United Kingdom.
The villa then became a hotel in 1873 and is also home to the annual Ambrosetti Forum, an international conference for politicians, financiers and business leaders around the globe. More recently, the hotel was the place where Alfred Hitchcock proposed to his wife and where George Clooney has a home nearby in Laglio.
By chartering a private plane to Milan Malpensa (MXP) or Milan Linate (LIN) airports, you can ensure that your journey to the event is just as luxurious and glamorous as the event itself. Upon your arrival, you can then take the private car that will take you through the beautiful Italian countryside, arriving at the hotel on Lake Como.
You will be able to explore and enjoy the lake and the beautiful nature that surrounds it, all in the foothills of the Alps, as you wait to attend one of the most significant events in the classic automobile industry.